Wine tourism is one of the great growth opportunities for wineries and specialist wine shops in Spain. Every international visitor who walks into your shop is not just an occasional buyer: they are a potential customer who wants to take the whole experience home.
The problem arises when they have to decide how much wine to buy. Luggage limitations, fear of breakage or doubts about getting through customs hold back the purchase. This is where the solution is clear: offer an international shipping service integrated into your point of sale and combine it with attractive promotional packs that encourage purchases.
In this article you will discover how to design these offers, which types of packs work best and how to simplify logistics so your customers buy more without worrying about anything.
The power of combining wine + experience + shipping
Offering wine is not just selling bottles: it is selling memories. Tourists want to relive the tasting or the visit to your winery when they return to their country. And if you give them the option to:
- Buy a special pack with selected wines,
- Add a touch of exclusive merchandising (bottle cooler, corkscrew, tote bag, etc.),
- And receive it comfortably at home,
you have a winning formula that increases the average ticket and turns the purchase into more than a product: an experience.
Design promotional packs that work
Create 2-3 packs so your visitors can take their favourite wines home without any hassle.
👉 Tip: what matters is not just the wine, but the added value of the pack. Merchandising turns every purchase into a tangible memory and shipping ensures the customer can take it home without worries.
How to present these offers in your shop
- Visible point of sale: place signage in the shop and mention the packs during the tasting.
- Price transparency: include the shipping cost in the final price of the pack (“shipping included”) to remove barriers.
- Clear delivery time: give approximate time frames (e.g. “receive it at home in 7–10 days”).
- Easy decision-making: 2–3 pack options are enough. Too many offers create indecision.
- Upselling with merchandising: highlight that the items included cannot be found outside the winery → exclusivity.
Simplified logistics: the key to making it work
The biggest obstacle for many wineries is thinking that managing international shipments is complicated. However, with a specialised partner such as Move Your Wine, the whole process is simple:
- Certified packaging: guaranteed strength on long journeys.
- Document and customs management: no paperwork for the winery or the tourist.
- Competitive rates in key markets such as the USA: even with shipping limits, our conditions are among the most flexible on the market.
- Door-to-door delivery: the customer receives the pack at home without worrying about anything.
This way, the winery can focus solely on what it does best: offering great wines and memorable experiences.
FAQs
What if a customer wants to customise the pack?
Bottles can be adjusted within a range of options. Move Your Wine handles the shipment just the same.
Can merchandising be included in the shipment?
Yes, as long as it complies with the customs rules of the destination country. Items such as bottle coolers, stoppers or tote bags pose no problems.
Which countries have the highest demand for this service?
The USA, the UK, Germany and the Nordic countries are usually the most common for tourists visiting Spanish wineries.
An international shipping service integrated with promotional packs is one of the most effective ways to increase sales in your shop or winery. Customers buy more, take home a complete memory and you create new loyalty opportunities in international markets.
👉 At Move Your Wine we take care of everything: packaging, logistics and customs, so your only task is to design attractive packs and present them to your customers.
Request a demo for your winery and discover how to start selling more with the logistics solution included.
