Wine tourism is booming. More and more international travellers are visiting wineries in Spain in search of authentic experiences, local flavours and memorable moments. But a visit does not end when the tasting is over. If you have a winery, this is the perfect time to ask yourself:
Are you ready to welcome this international audience and turn them into ambassadors for your brand?
At Move Your Wine, we help wineries all over Spain make the most of every visit: with international wine shipping for private customers and custom merchandising that enhances the experience. Today we share an essential checklist so that your space, your team and your brand shine for every foreign visitor.
How to prepare a winery for international visitors
1. Reception and welcome: first impressions count
- Create a well-kept, functional welcome point. Water, fans or personalised straw hats can be simple but effective touches on hot days.
- Make sure your staff are ready to assist in several languages or, at least, to offer basic translated materials.
- A friendly gesture or a welcome gift leaves a mark. At Move Your Wine we offer merchandising options such as tasting journals, tote bags or glass holders that can carry your logo and accompany visitors throughout the experience.
2. Merchandising with meaning
Merchandising should not be a decorative extra: it should be part of the experience.
- Offer useful products with identity: engraved glasses, ready-to-give packs, T-shirts with a message, corkscrews to remember your wines once at home or a sustainable notebook.
- Personalise: every piece with your brand is an extension of your identity.
- Place your point of sale well: create a pleasant corner where customers can browse and discover products without pressure.
Our team designs and produces exclusive merchandising for wineries that want to stand out in every detail. You can see examples and request proposals at moveyourwine.com.
3. Communicate in their language, connect with their culture
- Make sure essential information is available in English and other languages if you welcome visitors from specific markets.
- QR codes can help you offer additional content: technical sheets, videos, maps or even playlists to set the mood for the visit.
- It is not just about translating, but about moving people: telling the story of your winery, your family, your wines.
4. The value of offering international shipping
Visitors often want to take wine home, but cannot carry it in their suitcase or fear problems at customs. This is where Move Your Wine comes in.
- We offer door-to-door international shipping for private customers to countries such as the USA, Canada, Switzerland and the UK, among others.
- We use certified packaging, complete customs management and shipment tracking.
- You can prepare special post-visit sales packs that include merchandising, a personalised note or an exclusive selection of wines.
This service not only improves the visitor experience, but also opens up new international sales channels for your winery. Find out how it works on our website.
5. Leave the door open to loyalty
The journey does not end when the visitor leaves.
- Send a thank-you email with photos, links or an exclusive offer to buy again.
- Encourage them to follow you on social media and share their experience.
- Offer the option of sending the same wine pack to friends or family in their country.
With good follow-up, a one-off visit can become a repeat customer. And in the wine world, that is gold.
